House of Marley
Stir it Up Lux
The House of Marley approached us to create a series of promotional films for their latest product, the Stir it Up Lux turntable. The main goal was to showcase the turntable’s key features and highlight its sustainable construction. We love the brands’ ethos and dedication to sustainability so this project was an absolute pleasure to work on.
Creative & Production
Our final creative approach involved utilising a projector to display various abstract visuals of sustainable materials used in the turntable’s production. We angled the projector in a few different ways to bag the looks we were going for:
– For mids and close ups of the product itself, we put the projector directly above the turntable, ensuring the projections landed without too much distortion.
– For shots of the talent dancing, we aimed the projection at the wall behind the turntable. This allowed us to get shots of the dancing shadows on the wall, as well as close up details of the projection landing on the talents body.
– Lastly, we wanted to end on a silouetted shot of the dancing couple, so we virtually killed all of the lights and flipped the projectors position in the room so we could shoot directly into it.
In terms of deliverables, the client required: 1x 60-90 second hero film and 3x shorter 15-second clips for social media. All of which were completed internally at the Rise Media Studio
Producer: Mark Lunt
Director: The Rise Guys
1st AD: Mike Lienard
Production Assistant: Katie Milsom
DOP: Dominic Lake
1st AC: Kai Newton
2nd AC: Kinmen Yung
Gaffer: Massimo Filippi
Sparks: David Zrolko, Freddie Stisted, Maxence Ewers
Projectionist: Matt Darmanin
Hair & Make Up: Christine Hillhouse
Talent Agency: Sandra Reynolds
Talent: Abigail Johnson & Ethan Hussian
Catering: Honest Foods
Editor: Sharayah Tokeley
Sound Design: Owen Pratt
Colourist: Kinmen Yung
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